Developer preview · Sandbox bills at $0

The Sales-Call Intelligence Economy
is Powered by Parlay.

Build with the most accurate and cost-effective real-time API for sales-call transcription, analysis, and coaching intelligence. Available in real-time and batch, cloud and self-hosted.

No credit card Mock fixtures included 60-second integration

Powering the same engine behind Parlay's iOS & Android coaching apps

6
Pillars scored
63
MCP tools
60+
Endpoints
EN + 4 beta
Languages
99.9%
Uptime target
Built for builders

One unified Sales Intelligence API.

Reduce the complexity, latency, and cost of stitching together transcription, scoring, and coaching pipelines yourself.

Transcription

Accurate diarized transcription via Deepgram Nova-3. Speaker labels, timestamps, sub-second granularity.

Analysis

6-pillar scoring, per-pillar coaching feedback, KPIs, action plans — backed by Gemini 2.5 Flash.

Rep intelligence

Persona, methodology, coaching synthesis, and team-level insights — computed across many calls.

Scout chat

Multi-turn coaching agent against any completed analysis. Cites specific moments. Embed anywhere.

A single, unified Sales Intelligence pipeline.

Submit once. Parlay orchestrates the rest.

Recording URL
Your audio
Transcribe
Deepgram Nova-3
Analyze
Gemini 2.5
Score + Coach
6-pillar + KPIs
Webhook / Poll
Your backend

30 to 90 seconds for a 5-minute call. Idempotent. Webhooks signed with HMAC-SHA256.

Choose your Parlay journey.

Whether you're a solo dev or shipping coaching at enterprise scale.

Build with APIs

Self-serve, sandbox-first. Sign up, get a key, integrate in 60 seconds. Pay per call, no seats.

Sign up free

Embed via MCP

One config block in Claude Desktop, Cursor, or Windsurf. 63 conversational tools for AI-native apps.

Install in 30s

Enterprise & self-host

Volume pricing, SOC 2, custom prompts, dedicated infrastructure, BAA-ready for healthcare partners.

Talk to us
MCP-native

Drop into Claude Desktop in 30 seconds.

63 tools for AI agents — analyses, orgs, reps, playbooks, prompts, dispositions, insights, webhooks, and live documentation lookup. One npx away.

Same auth as REST — your existing API key just works
Async polling built in — agents see synchronous responses
Live docs search bundled — no second MCP needed
{
  "mcpServers": {
    "parlay": {
      "command": "npx",
      "args": ["-y", "@goparlay/mcp-server@latest"],
      "env": {
        "PARLAY_API_KEY": "pk_sandbox_..."
      }
    }
  }
}
Production ready

REST or SDK. Either way, 60 seconds.

Stripe-style HMAC-signed webhooks. Idempotency keys on every mutation. Granular rate limits per key. Built like a real production system from day one.

Stable error envelope — code, message, request_id, doc_url
Mock fixtures (mock://perfect-pitch) for deterministic CI tests
Auto-generated OpenAPI spec at /docs/json
curl -X POST https://api.goparlay.io/v1/analyses \
  -H "Authorization: Bearer pk_sandbox_..." \
  -H "Idempotency-Key: $(uuidgen)" \
  -d '{
    "org_id": "acme",
    "rep_id": "alex-smith",
    "recording_url": "mock://perfect-pitch"
  }'

Built for ambitious sales-tech teams.

From coaching automations to AI-drafted playbooks. You ship the UX, we provide the brain.

Coaching automation

Submit every call. Auto-tag persona, run weekly synthesis, pipe to Slack or your CRM.

Win/loss analysis

Tag deal outcomes. Correlate scoring patterns to revenue. Generate org-level insights monthly.

AI-drafted playbooks

Upload top-performer notes. Synthesize a publishable playbook in 20 seconds.

In-app coaching chat

Embed Scout — multi-turn coaching against any completed analysis.

Volume pricing

Simple per-hour pricing.
Scale unlocks better rates.

Pay only for the audio you analyze. No seats, no surprises. Save up to 18% as you grow.

Starter
$0.60/ hour
$300/mo
0 – 500 hrs / mo
Solo developers, MVPs, internal tools
  • $300/mo flat covers up to 500 hrs
  • Sandbox keys are always free
  • Full API + MCP access
  • Webhooks + audit log
Start free
Most popular
Growth
$0.55/ hour
Usage-based
Save 8% vs Starter
501 – 1,000 hrs / mo
Funded SaaS, 5–25 reps
  • Same API, lower per-hour rate
  • Auto-upgrades on volume
  • Priority email support
  • Webhook delivery dashboard
Start free, scale up
Scale
$0.53/ hour
Usage-based
Save 12% vs Starter
1,001 – 2,500 hrs / mo
Established teams, 25–100 reps
  • Same API, lower per-hour rate
  • Volume rate kicks in automatically
  • Slack support channel
  • Custom prompt review
Start free, scale up
Premier
$0.49/ hour
Usage-based
Save 18% vs Starter
2,501+ hrs / mo
Enterprise, 100+ reps, partner platforms
  • Best per-hour rate on the platform
  • BAA available for healthcare
  • Dedicated infra options
  • Custom SLAs and prompt tuning
Talk to sales
Building it yourself?Realistic cost: $25K–$60K up front + $20K–$30K/year to maintain. With Parlay, you're live in days for $300/mo — and the per-hour rate keeps dropping as you scale.

Unlock sales-call intelligence
with an API call.

Go from "I want to try this" to "I have a working integration" in 5 minutes. No credit card. Sandbox bills at $0.